Adware or adwars?

First time in my life I see how different AdWares fight each other. A new 21KB Win32 executable first removes data files and registry keys which belongs to EliteBar AdWare (according to KAV anti-AdWare databases) and then opens one of two Ad URLs. It seems that the AdWare market is going to be a hot one and different AdWare coders face a lot of competition from each other. Obviously they will fight. Remember Bagle-NetSky-Mydoom war?..

We detect this adware as TrojanClicker.Win32.Agent.af.